You won’t get Gen Z to work for you!
If you’re an employer, workers aged 16 – 24 won’t join you UNLESS you understand their comms & work style.
In Forbes, Ilya Spitalnik, CEO of Powtoon says Gen Z find long company emails are TLDR (too long didn’t read), and pdfs and slide decks are ignored.
Spitalnik says Gen Z want ‘short, sharp, fast communication’ which is ‘essential to quick consumption.’
Too many companies have old-fashioned comms methods, and ‘visual communication (videos, gifs, screen recordings, animations) is the only currency that works.’
Gen Z uses TikTok and Snapchat, and they want bite-sized information that’s concise, visual and creative.
And that’s not all. Gen Z also want to be ‘challenged, continuously developed, empowered and included.’
Here’s what you can do for your Gen Z.
1: From induction, run continuous learning delivered by in-house champions
2: Provide varied comms from brief, interactive online sessions to short face-to-face sessions
3: Set up projects with co-leads, rotated roles and feedback loops
Treat Gen Z as valuable contributors and as people, and they’ll do their best work for you.
Don’t YOU want to be treated like that too?
Here’s the Forbes article I refer to…
