You won’t get Gen Z to work for you! 

By  Henry Rose Lee

You won’t get Gen Z to work for you!

If you’re an employer, workers aged 16 – 24 won’t join you UNLESS you understand their comms & work style.

In Forbes, Ilya Spitalnik, CEO of Powtoon says Gen Z find long company emails are TLDR (too long didn’t read), and pdfs and slide decks are ignored.

Spitalnik says Gen Z want ‘short, sharp, fast communication’ which is ‘essential to quick consumption.’

Too many companies have old-fashioned comms methods, and ‘visual communication (videos, gifs, screen recordings, animations) is the only currency that works.’

Gen Z uses TikTok and Snapchat, and they want bite-sized information that’s concise, visual and creative.

And that’s not all. Gen Z also want to be ‘challenged, continuously developed, empowered and included.’

Here’s what you can do for your Gen Z.

1: From induction, run continuous learning delivered by in-house champions

2: Provide varied comms from brief, interactive online sessions to short face-to-face sessions

3: Set up projects with co-leads, rotated roles and feedback loops

Treat Gen Z as valuable contributors and as people, and they’ll do their best work for you.

Don’t YOU want to be treated like that too?

Here’s the Forbes article I refer to…

About the author

Henry Rose Lee

Henry is a recognised authority on Generation Z, Millennials, Generation X and Baby Boomers in the workplace. She helps businesses to recruit, engage and retain their younger employees, and helps individuals to ignite their talents and carve out an outstanding career, whatever their age.

Through her keynote speeches, workshops and coaching, you will understand the evolution of leadership in what is sometimes called ‘the Shift Age’, so you can avoid common pitfalls and help your organisation (and yourself) to thrive.

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